Questions

Your client owns a manufacturing business that makes specialised hiking and rock-climbing gear. They’re a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

 

• Video
• Discovery
• Search
• Performance Max

 

How many responsive search ads can you have in Google Ads?

 

• There’s a limit of six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
• There’s a limit of five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.
• There’s a limit of three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
• There’s no limit of enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2,
  or Description position 1

or

• There’s a limit of five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2 and Description position 1.
• There’s a limit of six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2 or Description position 1
• There’s no limit of enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2 or Description position 1
• There’s a limit of three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2 or Description position 1

 

You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages that Performance Planner offers you?

 

• Performance Planner forecasting is powered by billions of Google searches conducted each week.
• Performance Planner integrates with other budgeting software, such as QuickBooks.
• Performance Planner will help you identify funds from other operational budgets to allocate to marketing.
• Performance Planner leverages machine learning for forecasting.

 

What’s a benefit of using Smart Bidding with broad match?

 

• Broad match with Smart Bidding helps make sure that you’re only competing in the right auctions, at the right bid, for the right user. It achieves this by picking up on contextual signals present at auction time
• Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
• Broad match with Smart Bidding uses your budget to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
• Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.

 

What are two ways optimisation score can help marketers succeed?

 

• Documents campaign budget for marketing teams.
• Speeds up implementation for enhancements to campaigns.
• Uses Google AI to plan campaigns without the need for input.
• Determines which campaigns to prioritise for improvements.

 

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

 

• To give users an idea of the content they’ll see upon clicking the ad
• To give users more options over which landing page they want to navigate to
• To match an appropriate landing page with the search term that triggered the ad
• To allow the Google Ads system to anticipate what content is present on the landing page

or

• To match an appropriate landing page with the search term that triggered the ad
• To allow the Google Ads system to anticipate what content is present on the landing page
• To give users more options over which landing page they want to navigate to
• To give users an idea of the content that they’ll see upon clicking the ad