You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?

You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?

 

• Manual Max CPC
• Maximize Clicks
• Enhanced CPC
• Target Return On Ad Spend (tROAS)

or

• Maximise clicks
• Target return on ad spend (tROAS)
• Manual max. CPC
• Enhanced CPC