A digital marketing manager has upgraded their keywords to broad match. Which behaviour should they build into their regular cadence of optimisation to guide machine learning?

A digital marketing manager has upgraded their keywords to broad match. Which behaviour should they build into their regular cadence of optimisation to guide machine learning?

 

• Create additional phrase and exact match keywords to improve reach.
• Add Customer Match lists with data older than 90 days.
• Remove negative keywords that may block relevant traffic.
• Dismiss recommendations to add relevant new keywords.