Which match type is the default match type to which all keywords are assigned? by vmartinez Which match type is the default match type to which all keywords are assigned? Negative match Broad match Exact match Phrase match Related content Related Posts:What's a benefit of using broad match keywords?What keyword match type gives Smart Bidding the most…Which method should you use to implement and test…A digital marketing manager has upgraded their…Which three best practices could you follow to…What's a benefit of using Smart Bidding with broad match?