Which three best practices could you follow to expand your reach with broad match?
- Maximize campaign reach by using broad match with manual bidding.
- Organize all ad groups to be in alignment with a common theme.
- Use brand restrictions with broad match for branded campaigns.
- Make use of responsive search ads and AI-powered creative.
- Add broad match keywords for exact match keywords across campaigns.
or
- Make use of responsive search ads and AI-powered creative.
- Add broad match keywords for exact match keywords across campaigns.
- Use brand restrictions with broad match for branded campaigns.
- Maximise campaign reach by using broad match with manual bidding.
- Organise all ad groups to be in alignment with a common theme.