What are the three offline sales approaches? Choose three.
- Omnichannel
- Online + Omnichannel
- Omnichannel + Store Centric
- Store-Centric
- Online
or
- Online + omnichannel
- Omnichannel
- Online
- Shop-centric
- Omnichannel + shop-centric
The Chief Marketing Officer (CMO) at a large retailer is looking to modernise the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things that the CMO should do when creating a holistic online-to-offline strategy? Choose three.
The Chief Marketing Officer (CMO) at a large retailer is looking to modernise the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things that the CMO should do when creating a holistic online-to-offline strategy? Choose three.
- Get to know different teams and what they’re measuring to track against their goals
- Encourage siloed organisational structure, budgets and meetings
- Suggest organisational changes to meeting structure, media budgets and KPIs.
- Set separate goals and KPIs for each team
- Incentivise teams with unified goals and KPIs
You own a small bike shop and want to learn about your customers’ journeys between an ad engagement and an in-store visit. What metric should you use?
You own a small bike shop and want to learn about your customers’ journeys between an ad engagement and an in-store visit. What metric should you use?
- Ad actions
- Shop visits
- Local actions
- Shop sales
You want to compare a manual bidding strategy against an omnichannel Smart Bidding campaign. Which method would help you test this strategy?
You want to compare a manual bidding strategy against an omnichannel Smart Bidding campaign. Which method would help you test this strategy?
- Campaign Experiments
- Incrementality
- User-based
- Geo-X
or
- GeoX
- Incrementality
- Campaign experiments
- User-based
What’s the recommended minimum frequency update for the local product inventory feed?
What’s the recommended minimum frequency update for the local product inventory feed?
- daily
- monthly
- weekly
- quarterly
When would you use an affiliate location extension?
When would you use an affiliate location extension?
- When an advertiser sells products or services through locations they do not own
- When an advertiser sells products or services to other manufacturers
- When an advertiser sells products or services through a location they own directly
- When an advertiser sells products or services through business-to-business commerce
or
- When an advertiser sells products or services through a location that they own directly
- When an advertiser sells products or services to other manufacturers
- When an advertiser sells products or services through locations that they do not own
- When an advertiser sells products or services through business-to-business commerce