vmartinez

You’re in the process of creating a Google Merchant Center account and realise that you don’t have a refund policy. Your company does not allow refunds. What should you do next?

 

• Refund policy is an optional landing page requirement. The policy is required for businesses that offer a refund; otherwise, it’s not a violation to exclude it from the footer of the website so that it’s readily available.
• Refund policy is not a landing page requirement. Whether a business offers refunds or not, it’s not required to have the policy on the website as long as there’s a disclaimer.
• Refund policy is a landing page requirement. In order to run on Shopping ads, you’ll need to offer refunds and clearly state the policy on the footer of the website so that it’s readily available.
• Refund policy is a landing page requirement. It’s acceptable that you don’t allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so that it’s readily available.

 

You own a small business that sells shoes. You’re ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

 

• Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.
• Budget is allocated automatically across channels, based on performance. You don’t need to create a separate campaign for each channel.
• Budget is allocated manually across channels, based on your channel preference. You control the campaign setup but optimize by channel manually.
• Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

 

What’s the purpose of product groups in a Shopping campaign?

 

• Product groups are predefined themes that you can select in each of your campaigns.
• Product groups are keywords that are defined by categories you can select in each of your campaigns.
• Product groups are used to specify which products from your feed you want to advertise in each campaign.
• Product groups are remarketing lists that you want to advertise in each of your campaigns.

 

You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?

 

• Manual Max CPC
• Maximize Clicks
• Enhanced CPC
• Target Return On Ad Spend (tROAS)

or

• Maximise clicks
• Target return on ad spend (tROAS)
• Manual max. CPC
• Enhanced CPC

 

You’re setting up a Shopping campaign but aren’t sure which campaign goal to select. You’d like to engage with shoppers who are close to making a purchase decision. Which goal should you select?

 

• Sales
• Website traffic
• Lead
• Awareness