Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands or regions by combining data from multiple source properties?
- Data streams
- Organisations
- Roll-up properties
- Subproperties
Google Analytics Certification Exam Answers
Google Analytics Certification Exam Answers
Exam URL: https://skillshop.docebosaas.com/learn/courses/12472/google-analytics-certification
Questions:
- This Analytics feature allows you to connect individual customers' behaviour across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.
- Your team wants to monitor for any unexpected spikes or declines in traffic to your website. Which built-in Google Analytics function highlights these events?
- Where in Google Analytics Reports can you find insights into where users are coming from (e.g. search engine results) before visiting your website?
- What data does the real-time report show?
- If you're getting website traffic from numerous sources and want to find out where your website users are coming from, such as 'organic search' or 'referral', which dimension will show you that information?
- You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?
- When you view a User acquisition report and a Traffic acquisition report, what are the key differences in the information that each report will highlight for you?
- Which of these tasks can be performed using audience triggers?
- To link a Google Analytics property to BigQuery, you'll see two options for selecting how frequently that data should be exported. What are those two options?
- To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type?
- Which data collection feature allows you to control the amount of time that user-level and event-level data is stored by Google Analytics?
- What types of visualisations are available in the free-form report?
- Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific audience or use case?
- To gain insight into which pages new users open most often after they open your home page, you've created a new path exploration in Explore. What's the default setting for who can see the exploration?
- The page_view event is triggered whenever a website visitor views any page on your site. But if you want to set up a new event to trigger when visitors land on a particular page (e.g. the homepage), which option would you choose once you've navigated to Events in the Google Analytics interface?
- You manage a company that installs swimming pools. You post a new how-to video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a 'user property' collected by Google Analytics?
- To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a 'metric' in Google Analytics?
- Once you've customised a report, where does it need to be added to in order to appear in the left-hand navigation?
- Which of these reports should you pull when you want to determine whether users behave differently on your product detail pages based on the type of device that they're using?
- Your team is developing a dashboard to view analytics data alongside in-store customer purchase data that's located in another business application. Which of these Google Analytics features would they use to do this?
- If you wanted to see the steps that your users take to reach a key task or conversion, which exploration technique would you use to visualise those steps and see how well they're doing at succeeding or failing at each step?
- You need to review several sets of data, and decide to create a table report so that you can see them side by side. Which component of the Analytics interface helps you do that?
- You want to know how various ads that you've placed work together on the path to conversions, so you decide to look at the Attribution paths report. Where in your Google Analytics 4 property can you find this report?
- You manage a website and consider certain events as especially valuable, like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label them in your Google Analytics 4 property?
- You're building a purchase funnel in Explore and want to select a homepage view. Which dimension would you use to do this?
- What can Google Ads do with audiences from Google Analytics when these two services are linked?
- What is something that you can do with your data when you export your Google Analytics data to BigQuery?
- You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?
- As a business owner, you'd like to do a deeper breakdown and analysis of the data that's displayed in your standard table report. Which feature would help you to do that?
- If you're a business owner who wants to analyse how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?
- If you want to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?
- Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands or regions by combining data from multiple source properties?
- Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?
- You're setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?
- How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?
- Your team is looking to add a net-new report to the left-hand nav that shows the source/medium filtered to desktop users only. Which new report template should they use to create this?
- The data that you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers?
- When your team wants to troubleshoot data discrepancies or unexpected trends in your Google Analytics property, which dimensions should they use to identify anomalies or potential issues?
- Your business has a website and an app for both iOS and Android. If you want to analyse events and users together across these three, what would your account setup look like?
- If you wanted to create new audiences for your e-commerce site through segmentation that made sense for your business – based on users who've made a purchase, for example –, which of these approaches would give you a predictive audience?
- Which section would you open in your Google Analytics property to find advanced techniques that can help you uncover deeper insights about your customers' engagement?
- Which of the following scopes would be set for a custom dimension reporting membership status for a customer rewards programme?
- If you want to permanently switch the default primary dimension for the User acquisition report within your Google Analytics property, which action should you take to do this?
- You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream?
- There's a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it?
- You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. Where in Google Analytics 4 would you go to manage events, conversions and audiences?
- If you were in your Google Analytics property's Explore section and wanted to customise metrics and dimensions in a table format, which of these exploration techniques would you use?
- You are the managing editor of a blog that features several contributing writers. What could you use to report the writer's name on each article page?
- If you've enabled Ad Personalisation for your property but want to exclude specific events, what happens to the data for those events?
- Which Google Analytics feature relies on machine learning and Google AI for measuring conversions that can't be spotted through direct observation?
If you want to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?
If you want to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?
- Google Ads
- Firebase
- Search Ads 360
- Search Console
If you’re a business owner who wants to analyse how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?
If you’re a business owner who wants to analyse how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?
- Use Google Analytics 4 properties.
- Use Firebase.
- Use Google Marketing Platform.
- Use Universal Analytics properties.
As a business owner, you’d like to do a deeper breakdown and analysis of the data that’s displayed in your standard table report. Which feature would help you to do that?
As a business owner, you’d like to do a deeper breakdown and analysis of the data that’s displayed in your standard table report. Which feature would help you to do that?
- Secondary dimension would help you to do a deeper breakdown and analysis of the data.
- Comparisons would help you to do a deeper breakdown and analysis of the data.
- Filters would help you to do a deeper breakdown and analysis of the data.
- Breakdowns would help you to do a deeper breakdown and analysis of the data.
You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?
You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?
- How many users viewed a video on your site
- Name of a video watched on your site
- How many users opened the page containing a video on your site
- The devices users are on when watching a video on your site
What is something that you can do with your data when you export your Google Analytics data to BigQuery?
What is something that you can do with your data when you export your Google Analytics data to BigQuery?
- You can access app-specific reports such as crash data, notification effectiveness and deep-link performance
- You can use conversions for ad campaign bidding and audiences to target ad campaigns
- You can use audiences to target website experiments and test variants of your web pages
- You can use SQL to query your data to answer questions and gain insights into your products, users and channels