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Search Ads 360 Certification Exam Answers

Search Ads 360 Certification Exam Answers

 

Exam URL: https://skillshop.docebosaas.com/learn/courses/14140/search-ads-360-certification-exam

 

Questions:

  1. Your customer sells multiple trainer styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball trainer campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?
  2. Your premium beverage customer set a target return on ad spend (tROAS) bid strategy in Search Ads 360. They noticed that when they evaluate how the strategy is doing, there's limited consistency and minimal automation. What might be happening?
  3. Your retail clothing customer sells T-shirts that come out on a weekly basis and are for sale while supplies last. What do they need to do to make sure that their Search Ads 360 campaigns are automatically updated to reflect the correct inventory available for purchase?
  4. From what option in the navigation menu of Search Ads 360 can labels be created?
  5. Your client is requesting an overview of their Search Ads 360 performance within a customised date range. What should you share with them?
  6. Where can you apply labels within your Search Ads 360 campaign?
  7. Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?
  8. Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?
  9. Your athleisure brand customer wants to know which yoga trousers drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming festive season?
  10. Your client is a global trainer brand launching regional-specific tennis shoes. They need to track performance by region and use that information to optimise monthly. What should they use within their Search Ads 360 account to do that?
  11. What type of account do you create for reporting on search campaigns that aren't directly supported by Search Ads 360?
  12. What's Search Ads 360?
  13. Your airline customer is using feed data to add structure to their Search Ads 360 campaign templates. Competitive flight prices are a business goal for them, so they want to make sure that's highlighted in their campaign. What are the pricing options through feeds?
  14. When setting up a bid strategy in Search Ads 360, your customer's main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. Which metric is important for them to follow?
  15. Your health and wellness client is using Search Ads 360 to add an owner to the custom column. Across what account levels can the owner access and manage columns?
  16. How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?
  17. How many Facebook accounts can be linked to Search Ads 360 at a time?
  18. When should you consider making optimisations to a newly launched bid strategy within your Search Ads 360 campaign, assuming that there's no conversion delay?
  19. Your customer, a local clothing shop, is wondering where else their sales are coming from besides giving full credit to the paid search ads. What's another way that they can segment conversions within Search Ads 360?
  20. What Google products can Search Ads 360 integrate with?
  21. Your trainer customer is using Google Analytics 4 (GA4) to track conversions of their new basketball trainer release. GA4 is passing this data back to Search Ads 360. What's an advantage of using GA4 for your customer?
  22. Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?
  23. You're working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns. Where, within Search Ads 360, should you go to help them with this task?
  24. If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organisation is set up, what do they need to have set up within their account?
  25. Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week's sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure that the campaigns are updated correctly?
  26. Which Google product connects with Search Ads 360 to give you a data visualisation that includes a more robust view of your campaign?
  27. You're working with a beverage customer who wants to share insights across multiple teams within the company. What tool in the Search Ads 360 platform should you use to share across users?
  28. Where in Search Ads 360 can you find forecasting to assess incremental opportunities for your target return on ad spend (tROAS) strategy?
  29. What's one way that you can use custom dimensions in Search Ads 360 to help make business decisions?
  30. Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model that they set up last week. Why might Search Ads 360 be defaulting to the previous model?
  31. Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Centre of Search Ads 360 to accomplish this goal?
  32. Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns that they'd use?
  33. At what level should you evaluate performance for your Search Ads 360 bid strategies?
  34. You're working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so that they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?
  35. Which tool in Search Ads 360 allows you to plan, budget, manage your spend and understand your campaign's success?
  36. Your client, a world-renowned jewellery designer, set up custom columns in Search Ads 360 to review their performance for the previous month. When they go back to consider their specific bid strategy performance, they get an error. What could be the reason for this?
  37. Within your Search Ads 360 account, where can you access your reporting, campaigns and ad groups?
  38. Your winter sports shop customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What should they use in Search Ads 360?
  39. Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?
  40. Your customer sells beach holiday rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure that the campaign structure, targeting and creatives are updated automatically to reflect those changes?
  41. How many bid strategies can each Search Ads 360 campaign have?
  42. Your customer is aiming not only to drive conversions, but also to track how those conversions drive users to enrol in their weekly newsletter distribution list. When setting up their data-driven attribution model in Search Ads 360, what else should you set up?
  43. The top goal of your customer, a global beverage retailer, is brand exposure. What brand strategy should they implement in Search Ads 360?
  44. What products are currently compatible with Google Ads auction-time bidding in Search Ads 360?
  45. Your customer, a health and wellness organisation, wants to streamline their efforts and run all Search Ads 360 ads during afternoon commutes. How can they efficiently set this up within their account?
  46. What are three key functionalities of Search Ads 360?
  47. Your customer, an advertising agency, wants to create automated rules in Search Ads 360 for all the campaigns associated with their agency – but they can't see all their campaigns. What's one reason why this might be happening?
  48. What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?
  49. What's the optimal window of time to review the performance of a Search Ads 360 campaign?
  50. If your customer's business objective is to maximise conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

 

What Google products can Search Ads 360 integrate with?

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What Google products can Search Ads 360 integrate with?

 

  • Display & Video 360, Campaign Manager 360, Gmail, Looker Studio, and Tag Manager
  • Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query
  • Display & Video 360, Campaign Manager 360, Google Analytics 4, Gmail, and Big Query
  • Display & Video 360, Campaign Manager 360, YouTube, Looker Studio, and Big Query

or

  • Display & Video 360, Campaign Manager 360, YouTube, Looker Studio and BigQuery
  • Display & Video 360, Campaign Manager 360, Gmail, Looker Studio and Tag Manager
  • Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio and BigQuery
  • Display & Video 360, Campaign Manager 360, Google Analytics 4, Gmail and BigQuery

 

Your customer, a local clothing shop, is wondering where else their sales are coming from besides giving full credit to the paid search ads. What’s another way that they can segment conversions within Search Ads 360?

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Your customer, a local clothing shop, is wondering where else their sales are coming from besides giving full credit to the paid search ads. What’s another way that they can segment conversions within Search Ads 360?

 

  • Connect their Looker Studio account to Search Ads 360
  • Connect their Google Analytics 4 account to Search Ads 360
  • Connect their social media accounts to Search Ads 360
  • Connect their Google Ads account to Search Ads 360

 

How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?

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How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?

 

  • Google Ads auction-time bidding adjusts bids several times a day, while Search Ads 360 intraday bidding optimizes bids in real time.
  • Google Ads auction-time bidding sets device, location, and bid adjustments, while Search Ads 360 intraday bidding overrides device, location, and bid adjustments.
  • Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search engines, while Search Ads 360 intraday bidding helps set precise bids for every auction.
  • Google Ads auction-time bidding optimizes bids in real time, while Search Ads 360 intraday bidding adjusts bids several times a day.

or

  • Google Ads auction-time bidding adjusts bids several times a day, while Search Ads 360 intraday bidding optimises bids in real time.
  • Google Ads auction-time bidding optimises bids in real time, while Search Ads 360 intraday bidding adjusts bids several times a day.
  • Google Ads auction-time bidding sets device, location and bid adjustments, while Search Ads 360 intraday bidding overrides device, location and bid adjustments.
  • Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search engines, while Search Ads 360 intraday bidding helps set precise bids for every auction.