Jessie is shopping for their husband’s anniversary present. Their husband loves to go fly fishing whenever they can. Jessie uses their mobile phone to ask for the nearest outdoor supplies shop. Their phone opens up the map application with directions to a nearby location only five minutes away. This is an example of what kind of personalised user experience?
- Delivering a relevant landing page
- Using machine learning
- Google’s One Tap sign-in
- Using known user signals