The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalised content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalisation does this describe?
- It implements mobile deep linking.
- It delivers a relevant landing page.
- It implements dynamic scripting.
- It uses given information.