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Home » Display & Video 360 Certification Exam Answers » An advertiser participates in a private auction. What happens if their bid isn’t the highest?

An advertiser participates in a private auction. What happens if their bid isn’t the highest?

by vmartinez

An advertiser participates in a private auction. What happens if their bid isn’t the highest?

 

  • The advertiser will automatically win the auction.
  • The deal is automatically canceled for the advertiser.
  • All impressions go to the advertiser with the highest bid.
  • The advertiser still receives half the deal impressions.

 

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