You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?
- Programmatic Guaranteed deal or Preferred deal
- Open Auction deal or Private Auction deal
- Private Auction deal or Preferred deal
- Open Auction deal or Programmatic Guaranteed deal