You run the marketing for a small retailer with an existing e-commerce business. They’re expanding to 20 shops within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?

You run the marketing for a small retailer with an existing e-commerce business. They’re expanding to 20 shops within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?

 

• Shop-centric
• Online + omnichannel
• Omnichannel
• Omnichannel + shop-centric