How does conversion modelling benefit a client’s business?
- Helps clients to learn from the models by reverse engineering algorithms and building their own models.
- Ensures that the client’s measurement remains privacy-safe, whilst fueling more efficient campaign optimisation and bidding.
- Deprioritises users who have a lower reported performance to ensure that the campaign is optimised for strong performance.
- Helps marketers to identify people who are similar to their converters, so that they can reach the entire interest group.