Your client is eager to kick off their privacy strategy. What’s one step that your client can take today to get in front of ongoing privacy changes that are likely to affect the way in which data is collected?
- Launch a programme that tracks app-to-web behaviour across all OS devices.
- Activate their data through complex manual systems, such as network-based remarketing.
- Begin to develop robust third-party inventories with key ad network partners.
- Mitigate data loss by measuring data accurately through enhanced conversions.