Questions

How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?

 

• Google Ads auction-time bidding adjusts bids several times a day, while Search Ads 360 intraday bidding optimizes bids in real time.
• Google Ads auction-time bidding sets device, location, and bid adjustments, while Search Ads 360 intraday bidding overrides device, location, and bid adjustments.
• Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search engines, while Search Ads 360 intraday bidding helps set precise bids for every auction.
• Google Ads auction-time bidding optimizes bids in real time, while Search Ads 360 intraday bidding adjusts bids several times a day.

or

• Google Ads auction-time bidding adjusts bids several times a day, while Search Ads 360 intraday bidding optimises bids in real time.
• Google Ads auction-time bidding optimises bids in real time, while Search Ads 360 intraday bidding adjusts bids several times a day.
• Google Ads auction-time bidding sets device, location and bid adjustments, while Search Ads 360 intraday bidding overrides device, location and bid adjustments.
• Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search engines, while Search Ads 360 intraday bidding helps set precise bids for every auction.

 

Your health and wellness client is using Search Ads 360 to add an owner to the custom column. Across what account levels can the owner access and manage columns?

 

• All account levels
• Client accounts
• Submanager level
• Manager level

 

When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. Which metric is important for them to follow?

 

• Target cost per acquisition (tCPA)
• Conversion delay
• Learning period
• Target return on ad spend (tROAS)

 

Your airline customer is using feed data to add structure to their Search Ads 360 campaign templates. Competitive flight prices are a business goal for them, so they want to make sure that’s highlighted in their campaign. What are the pricing options through feeds?

 

• Average price for each route
• Price options for each route
• Highest price for each route
• Lowest price for each route

 

What’s Search Ads 360?

 

• Search Ads 360 is a marketing management tool that allows you to budget, purchase, and automate a maximum of 40 search campaigns in real time and at scale.
• Search Ads 360 is a marketing management tool that allows you to manage, automate, and optimize your search engine marketing campaigns in real time and at scale.
• Search Ads 360 is a marketing management tool that allows you to manage, automate, and optimize your search engine marketing campaigns in real time in groups of 20 campaigns at a time.
• Search Ads 360 is a marketing management tool that allows you to budget, purchase, and automate your search campaigns every month in groups of 20 campaigns at a time.

or

• Search Ads 360 is a marketing management tool that allows you to manage, automate and optimise your search engine marketing campaigns in real time and at scale.
• Search Ads 360 is a marketing management tool that allows you to budget, purchase and automate a maximum of 40 search campaigns in real time and at scale.
• Search Ads 360 is a marketing management tool that allows you to budget, purchase and automate your search campaigns every month in groups of 20 campaigns at a time.
• Search Ads 360 is a marketing management tool that allows you to manage, automate and optimise your search engine marketing campaigns in real time in groups of 20 campaigns at a time.

 

What type of account do you create for reporting on search campaigns that aren’t directly supported by Search Ads 360?

 

• Submanager account
• Manager account
• Campaign account
• Engine track account