Questions

Your client isn’t sure how consent mode can benefit their business and asks for your advice. Which feature of consent mode should you tell your client about?

 

• It adjusts the tags’ behavior based on users’ consent choices.
• It recovers impression-to-conversion journeys lost through user consent.
• It allows customization based on the regulatory needs of your country.
• It recovers conversion data at an individual user level.

or

• It adjusts the tags’ behaviour based on users’ consent choices.
• It recovers impression-to-conversion journeys lost through user consent.
• It recovers conversion data at an individual user level.
• It allows customisation based on the regulatory needs of your country.

 

Why would someone use Google Analytics for Firebase instead of Google Analytics 4, considering that the same SDK powers both experiences?

 

• Unlike Google Analytics 4, Google Analytics for Firebase is compliant with privacy regulations specific to app developers, making it a more useful platform in some cases.
• Even if the same SDK powers both experiences, analysts prefer to use Google Analytics for Firebase due to its reporting tools and better UI.
• Marketers working with clients whose consumers are heavy users of Android devices might prefer using Google Analytics for Firebase.
• App developers would use Google Analytics for Firebase because it’s app-focused and it streamlines the deep-linking process.

or

• Even if the same SDK powers both experiences, analysts prefer to use Google Analytics for Firebase due to its reporting tools and better UI.
• App developers would use Google Analytics for Firebase because it’s app-focused and it streamlines the deep linking process.
• Marketers working with clients whose consumers are heavy users of Android devices might prefer using Google Analytics for Firebase.
• Unlike Google Analytics 4, Google Analytics for Firebase is compliant with privacy regulations specific to app developers, making it a more useful platform in some cases.

 

What data controls does Google Analytics 4 offer advertisers?

 

• Helps businesses keep up with ever-evolving industry regulations.
• Enables businesses when notified to reject data removal requests from users.
• Helps businesses gather information about a user without proper user consent.
• Allows advertisers to store individual IP addresses for advertising purposes.

or

• Helps businesses to keep up with ever-evolving industry regulations.
• Helps businesses to gather information about a user without proper user consent.
• Allows advertisers to store individual IP addresses for advertising purposes.
• Enables businesses, when notified, to reject data removal requests from users.

 

Your client sells furniture and is ready to optimise profit rather than revenue. How can Smart Bidding support your client?

 

• Smart Bidding is available for Display, video, YouTube and Gmail, ensuring optimisation across channels.
• Smart Bidding can help clients to attribute more observed conversions to their digital campaigns.
• Smart Bidding helps clients to use business data instead of the transaction value to optimise for better returns.
• Smart Bidding can help e-commerce clients to deliver the right creative, at the right time, to the right person.

 

 

What’s one way that an e-commerce client can use Smart Bidding?

 

• The client should use business data such as profit margin to optimise profit vs revenue.
• The client should focus on lead-generating strategies to drive a maximum number of conversions.
• The client should disregard any first-person data and let machine learning do the heavy lifting.
• The client should start with manual bidding first, so that Smart Bidding has more data to build on.

 

Your client is looking for a way to compensate for conversion data loss. What’s a short-term solution that can solve your customer’s attribution problem?

 

• Use the Google Analytics 4 Assisted Conversions Report to adjust weights of their attribution model.
• Use Marketing Mix Modeling to gain more visibility into cross-channel investment.
• Use enhanced conversions to decrease observable data.
• Use third-party identifiers to make up for any signal loss.

or

• Use enhanced conversions to decrease observable data.
• Use Marketing Mix Modelling to gain more visibility into cross-channel investment.
• Use third-party identifiers to make up for any signal loss.
• Use the Google Analytics 4 Assisted Conversions report to adjust weights of their attribution model.