What’s one way that an e-commerce client can use Smart Bidding?
- The client should use business data such as profit margin to optimise profit vs revenue.
- The client should focus on lead-generating strategies to drive a maximum number of conversions.
- The client should disregard any first-person data and let machine learning do the heavy lifting.
- The client should start with manual bidding first, so that Smart Bidding has more data to build on.