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A marketing manager wants to use a Google search ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google search ads campaign?

 

• Search ads can appear within organic search results.
• Search ads can appear on relevant searches by potential customers.
• Search ads can automatically send follow-up information to potential customers.
• Search ads can include videos of relevant products.

 

What are three benefits of opting-in to automatically apply recommendations?

 

• You’ll see improved campaign performance
• You’ll be automatically implementing responsive search ads.
• You can opt in without increasing your budget
• You’ll be opting into Smart Bidding automatically.
• You’re regularly implementing best practices to your Google Ads accounts.

 

Ben is currently managing a campaign that has a total investment of £7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of £5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

 

• An investment of £9,800 to generate 1,400 conversions and a CPA of £7.
• An investment of £9,100 to generate 1,300 conversions and a CPA of £7.
• An investment of £9,600 to generate 1,600 conversions with a CPA of £6.
• An investment of £8,400 to generate 1,400 conversions and a CPA of £6.

or

• An investment of £8,400 to generate 1,400 conversions and a CPA of £6
• An investment of £9,600 to generate 1,600 conversions with a CPA of £6
• An investment of £9,100 to generate 1,300 conversions and a CPA of £7
• An investment of £9,800 to generate 1,400 conversions and a CPA of £7

 

What are two benefits of using broad match, Smart Bidding and responsive search ads together?

 

• They automatically generate headlines based on advertisers’ websites.
• They help save time so marketers can reinvest in their most important priorities.
• They help advertisers reach the right user, at the right price, with relevant ads.
• They remove the need for marketers to optimise search campaigns.

 

You want to be able to try out multiple combinations of headlines and descriptions in order to optimise your results. Your marketing department suggests that you use responsive search ads. What are two benefits that you could derive from using responsive search ads?

 

• Less click-fraud
• Greater flexibility
• More relevance
• Longer funnels
• Lower eCTR

 

The marketing director for an electric car company recently chose leads as the Google search campaign marketing goal. What result can they achieve by selecting leads as the goal?

 

• Promote videos about the business mission.
• Encourage consumers to purchase electric cars.
• Have more people view the company’s website.
• Increase email list signups from potential consumers.

or

• Promote videos about the business mission.
• Have more people view the company’s website.
• Encourage consumers to purchase electric cars.
• Increase email list sign-ups from potential consumers.