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Brenda’s working on improving a Google search ad’s Quality Score so that it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

 

• Adding seasonal messaging during the festive season
• Making the headline bold to potentially improve the eCTR
• Using colours in the message text to improve Quality Score
• Incorporating an image to make the ad more enticing

 

With billions of searches on Google every day, how does Google AI help marketers maximise search ad performance?

 

• With Google AI, Ad Rank prioritises expected click-through rate over ad relevance, or vice versa.
• With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.
• With Google AI, marketers no longer need to invest in high quality image assets.
• With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically.

 

You’re walking a new client through the basics of Google search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google search ad?

 

• Queries, marketing goals, and Search ads
• AI, bid strategies, and creatives
• Targeting, ad formats, and bid strategies
• Queries, ad formats, and keywords

or

• Queries, marketing goals and search ads
• AI, bid strategies and creatives
• Targeting, ad formats and bid strategies
• Queries, ad formats and keywords

 

Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding?

 

• Consent mode
• Enhanced conversions
• Global site-wide tagging
• Smart Bidding
• Broad match

 

Which searches can an ad show for broad match keyword ‘car window repair’?

 

• cars for sale
• second-hand cars for sale
• replace car window
• automobile glass replacement

 

How can marketers predict the impact of applying recommendations on their optimisation score?

 

• Each recommendation shows its impact on the optimisation score as a percentage.
• Cross reference the settings of comparable campaigns with higher optimisation scores.
• Use Google AI to forecast the increase in conversions as a result of recommendations.
• Leverage trusted, third-party tools to analyse and optimise their campaigns.