vmartinez

Jim has created a Google search ad with a bid of £5. Two other advertisers in an auction have bids of £2.50 and £2. How much would Jim pay for the first spot in the auction?

 

• 4.5
• 2.51
• 5
• 2.5

 

What are the two current keywordless campaign types that marketers can use to drive incremental reach?

 

• Dynamic Search Ads
• Expanded text ads
• Performance Max
• Responsive search ads

 

What are three efficient ways for marketers to apply recommendations that impact optimisation score?

 

• Review recommendations and make adjustments under campaign settings.
• Review and apply individual recommendations in your Keyword report.
• Use ‘Apply all’ to implement every recommendation with one click.
• Opt in to apply certain recommendations automatically.
• Review and apply individual recommendations within each of the categories.

 

Which three best practices could you follow to expand your reach with broad match?

 

• Maximize campaign reach by using broad match with manual bidding.
• Organize all ad groups to be in alignment with a common theme.
• Use brand restrictions with broad match for branded campaigns.
• Make use of responsive search ads and AI-powered creative.
• Add broad match keywords for exact match keywords across campaigns.

or

• Make use of responsive search ads and AI-powered creative.
• Add broad match keywords for exact match keywords across campaigns.
• Use brand restrictions with broad match for branded campaigns.
• Maximise campaign reach by using broad match with manual bidding.
• Organise all ad groups to be in alignment with a common theme.

 

What determines whether a search ad shows in the results for a query, and in what position?

 

• Ad Rank, which is based on a variety of factors to show useful ads.
• Ad quality, which is based on ad and website relevance.
• Bids, which is how much marketers will pay for a click.
• Asset impact, which includes sitelinks and image assets.

 

Where can you go to view your bid status, performance trend over time and conversion delay reporting?

 

• Performance strategy planner
• Bid strategy report
• Bidding keyword report
• Auction analysis