vmartinez

You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so that they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?

 

• Conversion basket data
• Budget bid strategies
• Data-driven attribution
• Customised Floodlight variables

 

At what level should you evaluate performance for your Search Ads 360 bid strategies?

 

• Ad group
• Keywords
• Campaign
• Portfolio

 

Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns that they’d use?

 

• Custom formula and custom conversion
• Custom conversion and custom labels
• Custom dimension and custom formula
• Custom formula and custom labels

 

Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Centre of Search Ads 360 to accomplish this goal?

 

• Google Ads auction-time bidding
• Conversion basket data
• Data-driven attribution
• Budget bid strategy

 

Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model that they set up last week. Why might Search Ads 360 be defaulting to the previous model?

 

• Historical data is transferring to the new model created.
• The model was created during the bid strategies learning period.
• The number of clicks and conversions falls below the data requirements.
• There are too many keywords included in the bid strategy.

 

What’s one way that you can use custom dimensions in Search Ads 360 to help make business decisions?

 

• Build custom reports
• Write automated rules
• Change keywords
• Create formula columns