vmartinez

What are three key functionalities of Search Ads 360?

 

• It provides granular insights across an account; uses AI to provide insights into user behavior and identify trends over time to customize campaigns; and has deep integrations across other Google products.
• It provides granular insights across an account; offers audience-targeting capabilities; and creates, manages, and reports on campaigns, ad groups, and keywords across accounts.
• It provides granular insights across accounts; creates, manages, and reports on campaigns, ad groups, and keywords across multiple advertiser accounts; and provides a single platform for managing campaigns.
• It provides insights across accounts; creates, manages, and reports on campaigns, ad groups, and keywords across multiple advertiser accounts; and has deep integrations across other Google products.

or

• It provides granular insights across accounts; creates, manages and reports on campaigns, ad groups and keywords across multiple advertiser accounts; and provides a single platform for managing campaigns.
• It provides insights across accounts; creates, manages and reports on campaigns, ad groups and keywords across multiple advertiser accounts; and has deep integrations across other Google products.
• It provides granular insights across an account; offers audience-targeting capabilities; and creates, manages and reports on campaigns, ad groups and keywords across accounts.
• It provides granular insights across an account; uses AI to provide insights into user behaviour and identify trends over time to customise campaigns; and has deep integrations across other Google products.

 

Your customer, a health and wellness organisation, wants to streamline their efforts and run all Search Ads 360 ads during afternoon commutes. How can they efficiently set this up within their account?

 

• They can use labels.
• They can use custom dimensions.
• They can use automated rules.
• They can use templates.

 

What products are currently compatible with Google Ads auction-time bidding in Search Ads 360?

 

• Performance Max, Shopping, Display
• Shopping, Performance Max, Display
• Shopping, Performance Max, Search
• Performance Max, Search, Display

 

The top goal of your customer, a global beverage retailer, is brand exposure. What brand strategy should they implement in Search Ads 360?

 

• Return on investment (ROI)
• Impression share
• Total number of clicks
• Return on ad spend (ROAS)

 

Your customer is aiming not only to drive conversions, but also to track how those conversions drive users to enrol in their weekly newsletter distribution list. When setting up their data-driven attribution model in Search Ads 360, what else should you set up?

 

• Keyword groupings
• Multichannel groupings
• Customised channel groupings
• Automated channel groupings

 

How many bid strategies can each Search Ads 360 campaign have?

 

• 5
• 10
• 3
• 1