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What’s one way Google AI helps marketers connect with potential customers?

Google AI understands nuance in human language and connects marketers with people searching for what they offer.
Google AI defines business goals for marketers based on their offline conversion data.
Google AI is used by Responsive Search Ads to provide recommendations for optimizing marketers’ websites.
Google AI is used by Smart Bidding to predict the value of each query for the coming quarter, enabling marketers to plan their spend.

An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their search ads campaign with the keywords ‘television’, ‘accessible’, and ‘voice’. How will phrase match benefit the company’s search ads campaign?

An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their search ads campaign with the keywords ‘television’, ‘accessible’, and ‘voice’. How will phrase match benefit the company’s search ads campaign?

Their ad will appear if the search terms include the meaning of the keyword.
Their ad will appear if the search terms have the same meaning as the keyword.
Their ad will appear if the search terms are related to the keyword.
Their ad will appear if the search terms contain all three of the exact keywords.

The advertising director for a guitar manufacturer has been tasked with optimising their company’s Google search campaign. How can they use the optimisation score to benefit their campaign?

by vmartinez

The advertising director for a guitar manufacturer has been tasked with optimising their company’s Google search campaign. How can they use the optimisation score to benefit their campaign?

To understand the network performance of their website, revealing optimisation opportunities.
To judge the popularity of their website compared to others, helping them better understand their market share.
To find how close their campaign is from being optimised for performance to its full potential.
To compare the efficacy of their ad text creative with that of other ads, identifying opportunities for enhancements.

How does value-based bidding work?

by vmartinez

How does value-based bidding work?

Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives.
Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives.
Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest conversion value possible, by bidding for conversions that drive business objectives.
Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest impressions possible, by bidding for conversions that drive business objectives.