vmartinez

A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?

 

• Manual CPC
• Viewable CPM
• Enhanced impressions
• Target CPA

 

You’ve been hired as a consultant to help an online shop owner. You need to complete the implementation of conversion tracking tags into their website. How can Tag Assistant help you with this task?

 

• It creates the Google click identifier tag (GCLID).
• It tells you which Google Analytics reports are incorrect.
• It troubleshoots unverified conversion actions.
• It automatically creates tag code snippets.

 

A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?

 

• An action that’s done in-store only and doesn’t require the customer to have interacted with your ad.
• An action in which there are only conversions from browsers that don’t allow cross-site cookies.
• An action in which a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site.
• An action in which a customer sees and interacts with your ad, but then doesn’t complete a conversion on your site.

 

A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?

 

• Google Ads reports clicks against the date/time of the event that led to the conversion. Depending on the other data source, it might use the click of the conversion itself.
• Google Ads reports views against the device type of the view that didn’t lead to a conversion. Depending on the other data source, it might use the date/time of the conversion itself.
• Google Ads reports conversions against a unique ID of the event that led to the click. Depending on the other data source, it might use the click of the conversion itself.
• Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself.

 

A potential customer is looking to buy a new car. What activity suggests that they’re in the awareness stage?

 

• Calling to ask about a test drive
• Recommending the car on social media
• Filling in an email subscription form
• Viewing an online advertisement for a car

 

What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?

 

• Conversion rate
• Cost-per-conversion
• Conversion value-per-cost
• Conversion value-per-click