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Which of the following is the first step in setting up conversion tracking?

 

• Modify the tag for your website or app after requesting it from your web administrator.
• Add a conversion tracking tag to your website or app after modifying it in Google Ads.
• Request a snippet of code from your web administrator and add it to your website for everyone you want to track.
• Set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.

 

How does the enhanced cost-per-click (ECPC) bidding strategy work?

 

• ECPC looks at a listed target return on investment (ROI), then raises a max cost-per-click (CPC) bid.
• ECPC looks at ad auctions, then lowers a max cost-per-click (CPC) bid.
• ECPC looks at a listed target return on investment (ROI), then lowers a max cost-per-click (CPC) bid.
• ECPC looks at ad auctions, then raises a max cost-per-click (CPC) bid.

 

What are two capabilities of Google Tag Manager? Choose two.

 

• It allows you to quickly and easily update tags on your website or mobile app from a web interface.
• It can only be used to deploy and modify third-party tags.
• It has collaboration and versioning capabilities.
• It’s a JavaScript framework that’s used to add Google tags directly to web pages.

 

What does it mean when ad campaigns are optimised by Google’s AI?

 

• They use data-driven attribution to automate tasks, and the process has all the necessary data.
• They use AI and machine-learning technology to predict what will achieve the best conversion outcomes to optimise bidding, creative, etc.
• They use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid optimising for those outcomes.
• They use basic tasks, then software, to automate those tasks and the process has all the necessary data.

 

 

A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?

 

• Turn off the ads to stop traffic.
• Reduce campaign budgets.
• Use more general keywords.
• Add more negative keywords.

 

What’s an example of a campaign that fell short of its target goal?

 

• An email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12%
• A video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%.
• A display campaign with an expected brand awareness lift of 10% and an actual brand awareness lift of 20%.
• A search campaign with an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.

or

• A video campaign with an expected brand favourability lift of 5% and an actual brand favourability lift of 5%.
• A display campaign with an expected brand awareness lift of 10% and an actual brand awareness lift of 20%.
• An email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12%
• A search campaign with an expected increase in return on ad spend of £50.12 and an actual return on ad spend of £10.