vmartinez

How would a digital marketing consultant describe the Google tag to a new advertiser?

 

• It’s a tag snippet for Google Shopping that’s needed for tracking.
• It’s a JavaScript framework, also known as gtag.js.
• It will replace Tag Manager, which has less accurate data.
• It’s used to deploy and modify both Google and third-party tags.

 

How does data-driven attribution work?

 

• It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.
• It leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display.
• It credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data.
• It prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion path.

or

• It prioritises specific touch points and applies static logic to assign a constant value to a touch point along a conversion path.
• It credits on an arbitrary basis and may impact optimisations, particularly when leveraging automated bidding data.
• It uses country- or region-specific data to credit several consistent ad touch points across the Search network, specifically.
• It leverages an account’s historical data to credit the most impactful ad touch points across Search, YouTube and Display.

 

How are incrementality experiments different from A/B experiments?

 

• They typically require a smaller sample size and less sophisticated statistical analysis.
• They both require a holdback group to determine which version of an ad performs better.
• They measure the relative effectiveness of different versions of a marketing campaign.
• They determine the impact of ads on a consumer’s decision to convert or not.

 

Which of the following describes the number of times that a unique user will see an ad over a given time period?

 

• Engagement rate
• Reach
• Frequency
• Impression

 

In what two ways can the Recommendations page in your Google Ads account help with campaign performance? Choose two.

 

• It can help maximize your budget by improving bidding and keywords.
• It can increase your budget if you select to auto apply to recommendations.
• It can introduce you to new features and trends across Google.
• It can increase the amount of time and effort spent on optimizing campaigns.

or

• It can increase the amount of time and effort spent on optimising campaigns.
• It can help maximise your budget by improving bidding and keywords.
• It can increase your budget if you select to auto-apply to recommendations.
• It can introduce you to new features and trends across Google.

 

In setting up the value of an online conversion action, what should you do?

 

• Regardless of the value of the lead, always set it as $0.
• Regardless of the value of the lead, always set it as $1.
• If the average value of a lead is $20, assign the value as $20.
• If the average value of a lead is $20, assign the value as $200.

or

• If the average value of a lead is £20, assign the value as £200.
• If the average value of a lead is £20, assign the value as £20.
• Regardless of the value of the lead, always set it as £1.
• Regardless of the value of the lead, always set it as £0.