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How does the Maximise conversions bidding strategy work?

 

• It’s the safest bidding strategy for all business types to optimise their bidding.
• It automatically limits conversions that don’t align with a desired bidding strategy.
• It uses machine learning to capture as many conversions as possible within a daily budget.
• It aims to achieve an average return on ad spend (ROAS) equal to a desired target.

 

What are the two types of optimisation? Choose two.

 

• Media mix optimisation
• Bidding optimisation
• Targeting optimisation
• Channel optimisation

 

How can an advertiser set up enhanced conversions for web?

 

• Enhanced conversions for web can be set up through Google Analytics Manager.
• Enhanced conversions for web can be set up through Google Tag Assistant.
• Enhanced conversions for web can be set up through Google Tag Manager, Google tag, or Google Ads API.
• Enhanced conversions for web can be set up through the Google Ads API for enhanced conversions.

or

• Enhanced conversions for web can be set up through the Google Ads API for enhanced conversions.
• Enhanced conversions for web can be set up through Google Tag Manager, Google tag or Google Ads API.
• Enhanced conversions for web can be set up through Google Tag Assistant.
• Enhanced conversions for web can be set up through Google Analytics Manager.

 

How can the power of Google’s AI help advertisers?

 

• It replaces the need for analytics solutions.
• It can minimize marketing insights.
• It reduces the volume of search conversions.
• It can optimize performance in real time.

or

• It can minimise marketing insights.
• It replaces the need for analytics solutions.
• It can optimise performance in real time.
• It reduces the volume of search conversions.

 

Which of the following can be used to describe enhanced conversions for leads?

 

• Uses third-party data
• Requires Google Click Identifier (GCLID) storage
• Requires customer relationship management (CRM) system modification.
• Uses hashed, first-party data