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Google Ads Apps Certification Exam Answers

Google Ads Apps Certification Exam Answers

 

Exam URL: https://skillshop.docebosaas.com/learn/courses/14378/google-ads-apps-certification

 

Questions:

  1. Which three skills do marketers bring to the table when working with machine learning? (Choose three)
  2. Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
  3. Simon has been in the marketing industry for a few years. He's learning about the ways in which machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?
  4. Megan is setting up a Google App campaign but she's not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that's at country level or larger?
  5. What's the maximum number of localised store listing experiments that can be run at once in Google Play?
  6. Jasmeet is a marketer for healthcare brand Pharma Unite. She's been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven't been updated since the launch. What two things should Jasmeet do next? (Choose two)
  7. What are two compelling reasons for including an app as part of a marketing strategy? (Choose two)
  8. A marketer at an agency works on App campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?
  9. Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn't have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?
  10. A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?
  11. Why do Google App campaigns perform better when provided with a diverse portfolio of assets?
  12. Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it's best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
  13. Which two things are essential for a Google App campaign to run smoothly and successfully? (Choose two)
  14. Why is conversion tracking critical for Google App campaigns?
  15. Canadian company Fresco Arts is planning to expand into three additional international markets within the year. Which three benefits might be likely outcomes of this plan? (Choose three)
  16. Where do users spend the most time when on mobile devices?
  17. Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?
  18. What are two ways in which a marketer can use data insights to better understand campaign performance? (Choose two)
  19. For a Google App campaign optimising to a tCPI of £2, what would be the recommended minimum budget?
  20. Which statement summarises a Google App campaign?
  21. What are the two main marketer objectives for app promotion?
  22. Which two options are benefits of using Google Analytics for Firebase? (Choose two)
  23. What are two ways that a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two)
  24. Claire understands the impact that an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimise the listing, so that users who land there will be more likely to download. Which three components of the Google Play Store listing should Claire and the developer team review first? (Choose three)
  25. Adam is taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?
  26. Your marketing efforts have long focused on increasing discovery of your company's app. What are two reasons why you should also consider app engagement when marketing your app? (Choose two)
  27. You're creating an App campaign and it's time to consider creative assets. What's the cap for the number of HTML, image and video assets per ad group for an App campaign?
  28. Rita is working to expand a travel app into new markets in Southeast Asia. When considering how she should localise app design and payment methods, what should Rita do first?
  29. What should you keep in mind when selecting events to measure in a Google App campaign?
  30. What are the three tracking solutions for Google App campaigns?
  31. Why should companies with physical locations embrace app usage?
  32. You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?
  33. What's the advantage of identifying app users with high lifetime value in a Google App campaign?
  34. George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he's not sure what that means. What does a view-through conversion mean for George's Google App campaign?
  35. The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three)
  36. A retail company needs to upload creative assets for their App campaign. What aspect ratios are accepted for image assets?
  37. Alex has read a lot about Google App campaigns and he's eager to start one of his own. What's the first thing that he should do before jumping into the Google Ads interface?
  38. Cosmetics brand Lit Looks isn't getting the reach that they expected from their Google App install campaign. They want to optimise their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10–30 seconds in duration. What are they missing in their video asset mix?
  39. Healthy Life HQ10, a health and wellbeing company, has both a website and an app. What are three reasons why the company should consider implementing measurement solutions that connect web and app? (Choose three)
  40. What impact has machine learning made on the marketing industry?
  41. What are the two most common reasons why a finance company might choose to promote its app?
  42. When setting up a new Google App campaign, which three settings must be made at the campaign level?
  43. Janelle is running a Google App campaign and knows that although it's powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine towards a successful outcome? (Choose three)
  44. When creating image assets for an App campaign, which two of the following should you consider? (Choose two)
  45. Which of these companies would be ready to start a Google App campaign focused on in-app actions?
  46. An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. (Choose three)
  47. In what way do Google App campaigns simplify the ad creation process?
  48. Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two)
  49. Hiroko's manager asks why Hiroko spends time working on her new Google App campaign. The manager believes that machine learning is doing everything. What are three ways in which Hiroko can help guide the machine-learning-powered campaign?

 

 

Alex has read a lot about Google App campaigns and he’s eager to start one of his own. What’s the first thing that he should do before jumping into the Google Ads interface?

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Alex has read a lot about Google App campaigns and he’s eager to start one of his own. What’s the first thing that he should do before jumping into the Google Ads interface?

 

  • Define a goal that he wants to achieve with an App campaign.
  • Gather feedback from people who are already using his app regularly.
  • Create a library of assets that he might use during the ad creation process.
  • Conduct thorough research on apps belonging to similar businesses.

 

George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

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George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

 

  • It’s when a user sees an ad containing a video asset, clicks on it and then proceeds to complete a conversion.
  • It’s the total number of times that a user has seen an ad before eventually completing a conversion.
  • It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
  • It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.

 

What’s the advantage of identifying app users with high lifetime value in a Google App campaign?

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What’s the advantage of identifying app users with high lifetime value in a Google App campaign?

 

  • Proactively target an audience with most-engaging video assets.
  • Focus marketing efforts only on those users who are already engaging with an app regularly.
  • Send push notifications to high-value users, reminding them to use an app.
  • Focus marketing strategies on similar users who bring long-term value to a business.

 

You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?

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You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?

 

  • By delivering a unique ad to every individual user.
  • By delivering a relevant ad to the right user at the right time.
  • By delivering ads to as many users as possible in one location.
  • By delivering relevant ads to users only on YouTube.