Questions

For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?

 

• When you’re working across multiple publishers within a deal.
• When you want to guarantee a fixed number of impressions.
• When you want to apply frequency management to your deal.
• When you’re paying in different currencies for a global ad campaign.

 

Your client is a sports retailer who’s launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?

 

• Global site tag
• Counter tag
• Any floodlight tag
• Sales tag

 

In what Display & Video 360 scenario does it make sense to use inventory packages?

 

• A shoe company is launching a new basketball shoe and wants to execute non-guaranteed ad opportunities with a mix of sports publishers.
• A beverage company is launching a new tea they hope will be their best-selling product. They created a custom ad unit they want to put on the homepage of a few top wellness websites.
• For a new movie release, a movie production company wants to reach as many potential viewers as possible while maintaining a fixed CPM.
• A computer company knows about possible shipment delays next quarter. They want to negotiate an ad deal with one publisher but be able to walk away if the new laptop model doesn’t ship on time.

 

Your colleague wants to check the Brand Lift Study (BLS) on his client’s new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn’t find any significant results for the deal. What could be the reason?

 

• The Brand Lift report can’t show up instantly in Display & Video 360
• Brand Lift can’t be measured for audio ads.
• Display & Video 360 can’t support Brand Lift measurement.
• Brand Lift can’t be measured for Programmatic Guaranteed deals.

 

How can you perform a bulk creatives upload in Display & Video 360?

 

• By using a spreadsheet template, the Display & Video 360 API, or by uploading the creatives directly into Display & Video 360.
• By using a structured data file or a spreadsheet template in Display & Video 360.
• By using Display & Video 360 to upload the creatives directly.
• By using the Display & Video 360 API or a spreadsheet, as there’s no option to upload creatives directly into Display & Video 360.

 

Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?

 

• Optimize for clicks
• Optimize for completions
• Optimize for conversions
• Optimize for time spent on-screen