Questions

Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher’s site. Within Display & Video 360, what deal type should you use?

 

• Programmatic Guaranteed deal
• Preferred deal
• Private auction deal
• Open auction deal

 

Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?

 

• It allows you to decrease impressions in certain regions.
• It allows you to increase ad exposure to the same users.
• It allows you to reinvest your budget to reach new users.
• It allows you to decrease your unique reach.

 

Your customer wants to use optimized targeting during their specialty tea launch campaign next quarter. What option describes what optimized targeting does?

 

• Optimized targeting helps marketers reach, engage, and convert their target audiences across Google’s vast advertising network.
• Optimized targeting uses your own customer lists, website visitor data, and app user data to target existing customers and reach potential customers.
• Optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.
• Optimized targeting combines different data sets to create granular audiences with specific needs, preferences, and purchase potential.

 

Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Within Display & Video 360, which of the following could cause this issue?

 

• One of the ads was created in Ad Canvas.
• One of the source files is in MP3 format.
• One of the source files is in WAV format.
• One of the ads is missing a companion creative.

 

While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?

 

• Audience Composition report
• Reach Overlap report
• Floodlight report
• Inventory Availability report

 

You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your Display & Video 360 account settings should you set this up?

 

• Advertiser level
• Line item level
• Insertion order level
• Campaign level