Questions

In what Display & Video 360 situation would you use data-driven creatives with dynamic rules?

 

• You want to measure your creatives’ performance against your goals.
• You want to build creatives and directly upload to Display & Video 360.
• You want to customize your creatives for mobile apps.
• You want to customize each of your creatives within your campaign.

 

Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. What Display & Video 360 module would you use to gather that information?

 

• Audience module
• Creative module
• Report module
• Inventory module

 

You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?

 

• Maximize clicks
• Active View
• Maximize conversions
• Custom bidding

 

You’re working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?

 

• Same-device measurement
• Cross-environment conversions
• Conversion tracking
• Open measurement software development kit (SDK)

 

You’re working with a national coffee shop chain that wants to use engaging creative formats for their new campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?

 

• Ad Canvas and Campaign Manager 360
• Google Web Designer and Campaign Manager 360
• Ad Canvas and Google Web Designer
• Google Web Designer and Search Ads 360

 

You’re working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?

 

• Active View
• Custom bidding
• Maximize conversions
• Maximize clicks