CertificationAnswers

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Questions

A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice a month. Where should they set up frequency management?

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A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice a month. Where should they set up frequency management?

 

  • Within their line item settings
  • Within their specific audience settings
  • Within their campaign settings
  • Within their insertion order settings

 

You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?

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You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?

 

  • See if the line item has multiple targeting assigned.
  • Review the campaign-level targeting.
  • Use the Deal Troubleshooter.
  • Contact the publisher.

 

You want to change the end date for multiple line items within your Display & Video 360 campaign and plan to use structured data files (SDFs) for bulk editing. What’s the first step you should take?

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You want to change the end date for multiple line items within your Display & Video 360 campaign and plan to use structured data files (SDFs) for bulk editing. What’s the first step you should take?

 

  • You should make changes to the structured data file directly in Display & Video 360.
  • You should download a structured data file from Display & Video 360.
  • You should make changes within your Display & Video 360 account.
  • You should upload your updated file to your Display & Video 360 account.

 

What’s the definition of Display & Video 360 as a product?

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What’s the definition of Display & Video 360 as a product?

 

  • A product that allows advertisers to buy digital inventory and manage campaigns.
  • A product that allows website owners to track, manage, and report data on their website traffic.
  • A product that allows publishers and media owners to manage the inventory they offer.
  • A product that allows advertisers to store and deliver their ads to a publisher’s webpage.

 

You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?

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You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?

 

  • Programmatic Guaranteed deal or Preferred deal
  • Open Auction deal or Private Auction deal
  • Private Auction deal or Preferred deal
  • Open Auction deal or Programmatic Guaranteed deal