Questions

What marketing objective does Performance Max for Retail use?

 

• Awareness
• Online Sales
• Lead Generation
• Mobile App

 

You’ve owned a successful online retail business for 10 years. Recently, shopping behaviour has shifted, and shoppers are buying less each time. The product and marketing strategy hasn’t changed. Which two actions should you take? Choose two.

 

• Provide personalised experiences that meet shopper expectations online or in store.
• Continue with your current marketing strategy, as shopping behaviour changes regularly and will balance out.
• Guarantee profitability, traffic, customer base and sales with Shopping ads.
• Uncover the needs to meet the requirements of curious and impatient consumers.

 

What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?

 

• Google My Business account suspension
• Feed suspension
• Google Merchant Center account suspension
• Google Ads account suspension

 

Which basic website requirement must everyone follow in order to advertise on Shopping ads?

 

• Store policy
• Full contact information
• Secure checkout
• Country-specific destination URL

 

How does Google Merchant Center interact with Google Ads?

 

• Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
• Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
• Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
• Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

or

• Google Merchant Center passes campaign performance to Google Ads so that advertisers can use the data to influence future campaign builds.
• Google Ads passes inventory data to Google Merchant Center so that advertisers can use the data to build a Shopping campaign.
• Google Merchant Center passes inventory data to Google Ads so that advertisers can use the data to build a Shopping campaign.
• Google Ads passes campaign performance to Google Merchant Center so that advertisers can use the data to influence future campaign builds.

 

What’s an example of an online sales goal?

 

• Wanting your consumers to schedule an appointment before purchasing the product.
• Wanting to promote your product and drive consumers to your physical location.
• Wanting to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
• Wanting to promote your online inventory and drive consumers to purchase a product on your website.

or

• You want your consumers to schedule an appointment before purchasing the product.
• You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
• You want to promote your online inventory and drive consumers to purchase a product on your website.
• You want to promote your product and drive consumers to your physical location.