Questions

What’s an example of an omnichannel goal?

 

• Wanting to double in-store sales by Q4
• Promoting a 20% off discount for shoppers who buy online and pick up in-store
• Wanting to increase online sales by driving consumers to the website to make a purchase
• Raising awareness about a new soft drink flavor across Google platforms

or

• The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.
• A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.
• The store marketing team at a large pet company wants to double only in-store sales by Q4.
• A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase.

or

• The shop marketing team at a large pet company wants to double only in-store sales by Q4.
• A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase.
• A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.
• The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in store.

 

How do Performance Max campaigns work?

 

• Performance Max campaigns are customizable, with the option to add manual input and advanced AI.
• Performance Max campaigns drive simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
• Performance Max campaigns use AI to optimize toward the retailer’s business goals across Google’s suite of ad networks. This drives simplicity, performance, and reach.
• Performance Max campaigns allow you to have full control over the campaign setup, ad, and bidding.

or

• Performance Max campaigns drive simplicity, performance and reach by optimising towards the retailer’s business goals while providing manual controls to optimise performance.
• Performance Max campaigns use AI to optimise towards the retailer’s business goals across Google’s suite of ad networks. This drives simplicity, performance and reach.
• Performance Max campaigns are customisable, with the option to add manual input and advanced AI.
• Performance Max campaigns allow you to have full control over the campaign setup, ad and bidding.

 

What configuration do you need before you can launch a Performance Max campaign?

 

• Enable enhanced conversions
• Product feed in Merchant Center
• Keywords
• Assets

 

You’re setting up a product feed in Merchant Center for the first time, and you realise that you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?

 

• Availability is a required attribute, so Google’s system will flag it as a warning for you to resolve in the future.
• Availability is an optional attribute, so Google’s system will flag it as a warning for you to resolve in the future.
• Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.
• Availability is not an attribute in the product feed, so Google’s system will disapprove the feed.

 

Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?

 

• Email notification in Google My Business
• Email notification in Google Merchant Center and Google Ads
• Email notification in Google Merchant Center
• Email notification in Google Ads

 

You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

 

• Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
• Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
• Merchant Center lets you manage how your in-store and online product inventory appears on Google.
• Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.