Questions

Which Smart Bidding strategy optimises for value?

 

• Maximise clicks
• Target impression share
• Maximise conversions
• Target ROAS

 

A digital marketing manager notices that the ad strength rating of their responsive search ads could be improved. What action can they take to improve ad strength?

 

• They can create more unique headlines and descriptions.
• They should avoid using popular keywords in headlines and descriptions.
• They should use the ad strength tool to learn more about how to create a responsive search ad.
• They can use the keyword insertion tool to identify new keyword ideas.

 

What’s a common type of value definition used in value-centric measurement strategies?

 

• Necessary value
• Intrisic value
• Actual value
• Unique value

 

Which match type is the default match type to which all keywords are assigned?

 

• Negative match
• Broad match
• Exact match
• Phrase match

 

A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximise results from their flexible budget?

 

• Create a separate budget for campaign experiments and unforeseen market changes.
• Adjust performance targets monthly or quarterly to optimise AI-driven solutions.
• Use shared budgets and portfolio bid strategies to maximise campaign flexibility and allow AI to do its work.
• Cap budgets at the average daily spend to eliminate unnecessary budget usage during seasonal periods.

 

Which AI powered solution offers the greatest channel and inventory coverage of any Google Ads campaign?

 

• Performance Max campaigns
• Video campaigns
• Search campaigns
• App campaigns