Questions

A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimisations to help them reach more customers. What’s the value of this retailer using campaign experiments to test campaign optimisations?

 

• Campaign experiments randomly choose how much search traffic will be diverted to an experiment, guaranteeing statistically significant results.
• Campaign experiments are used to test Google Ads campaigns against traditional media campaigns, like TV or print ads.
• Campaign experiments allow marketers to measure the impact of campaign changes and revert back to original campaigns, if needed.
• Campaign experiments can help marketers understand whether proposed changes help reach their desired marketing objective.

 

How can explanations be used to help improve campaign performance?

 

• To browse headline and description recommendations to create stronger ads
• To show the top asset combinations for each campaign type in an account
• To uncover the reasons behind performance changes in just a few clicks
• To identify the ideal budget level a campaign needs to maximize performance

 

An online retailer has a goal of increasing the value they see from their search campaigns, and the Chief Marketing Officer has set a target return metric that they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organisation?

 

• Maximise conversions
• Target ROAS
• Target conversion value
• Maximise clicks

 

What’s a best practice to follow when designing an experiment to test Performance Max campaigns?

 

• Create a new CPA or ROAS goal for Performance Max campaigns to achieve.
• Keep Performance Max budget limited to 10% of other campaigns’ budgets.
• Optimize Performance Max to a comparable CPA or ROAS target to other campaigns.
• Run the Performance Max experiment for one to two weeks before evaluating results.

or

• Run the Performance Max experiment for one to two weeks before evaluating results.
• Optimise Performance Max to a comparable CPA or ROAS target to other campaigns.
• Keep Performance Max budget limited to 10% of other campaigns’ budgets.
• Create a new CPA or ROAS goal for Performance Max campaigns to achieve.

 

What are two key benefits of using the Insights page? (Choose two)

 

• Uncover new consumer insights such as rising search trends and new converting audiences.
• Identify and diagnose performance issues to better run successful campaigns.
• Understand how much a marketer’s competitors are spending each week.
• Optimise search campaigns through insights specifically intended for that purpose.

 

What is conversion delay?

 

• The amount of time between a user clicking an ad and that user completing a conversion action on a site, or, an advertiser uploading an offline conversion
• The period of time it takes an advertiser to properly create a conversion measurement strategy for their Google Ads account
• The load time of the website page used to measure online conversion actions for the advetiser’s site, such as an order confirmation page
• The number of days it takes a newly adopted Smart Bidding strategy to ramp up after a campaign’s first recorded online or offline conversion