A digital marketer has upgraded their Smart Bidding strategy to value-based bidding. Which two Google Ads tools should they use regularly? (Choose two)
- Keyword Planner
- Performance Planner
- Bid strategy report
- Ad strength rating
Questions
What’s a strong example of a business objective that is required when adopting an AI powered solution?
What’s a strong example of a business objective that is required when adopting an AI powered solution?
- Cost of goods sold
- Cost per click
- Profit
- Marketing spend
Which of the following available insights are designed to help advertisers discover consumer interest and category growth trends?
Which of the following available insights are designed to help advertisers discover consumer interest and category growth trends?
- Diagnostic insights
- Asset audience insights
- Search terms report
- Search trends and demand forecasts
A local coffee shop is looking to drive more shop visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?
A local coffee shop is looking to drive more shop visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?
- Advertisers can use Performance Max campaigns to choose the websites on which they show ads, which could result in more shop visits from potential customers.
- The manual creation of assets allows advertisers to spend time crafting their unique value proposition.
- A Performance Max campaign can help them find new valuable customers across Google Ads inventory through the use of AI.
- Performance Max campaigns that include video ad formats allow advertisers to see an average increase of 13% total incremental conversions.
Which of the following is considered a best practice when creating effective image assets?
Which of the following is considered a best practice when creating effective image assets?
- Keep the most important content in the center 50% of the image asset.
- Only provide square images to maximize how often assets can serve.
- Always upload four or more relevant and unique images at the campaign or ad group level.
- Choose images with a white background as they tend to have stronger performance.
What’s an important benefit of opting into automatically applied recommendations?
What’s an important benefit of opting into automatically applied recommendations?
- Marketers select which recommendations are applied across an entire account or manager account, ensuring best practices are applied to all campaigns.
- AI decides which recommendations to apply automatically to campaigns, without any need for human input.
- Recommendations are based on the past week of data to react to the current market and avoid optimizations based on old data or settings.
- Applying recommendations automatically will increase a campaign’s budget or reallocate budget between campaigns when necessary to improve performance.
or
- Applying recommendations automatically will increase a campaign’s budget or reallocate budget between campaigns when necessary to improve performance.
- Recommendations are based on the past week of data to react to the current market and avoid optimisations based on old data or settings.
- Marketers select which recommendations are applied across an entire account or manager account, ensuring that best practices are applied to all campaigns.
- AI decides which recommendations to apply automatically to campaigns, without any need for human input.