vmartinez

What should a marketer do when a subset of conversions can’t be tied to ad interactions?

by vmartinez

What should a marketer do when a subset of conversions can’t be tied to ad interactions?

Make daily changes to the Smart Bidding campaigns so that they’re not waiting long for the algorithm to learn and adjust.
Use conversion modelling to provide a more complete picture of their advertising performance.
Don’t buy impressions on browsers or device types for which the ability to measure is declining.
Turn to Partners who may be able to fill the gaps via fingerprinting and alternative ID solutions.

The Chrome and Android Privacy Sandbox supports which two key advertising use cases?

by vmartinez

The Chrome and Android Privacy Sandbox supports which two key advertising use cases?

Interest-based advertising
Tracking of users across websites and apps
Seamless data-sharing with advertising brands
Re-engaging audiences

If your customer’s business objective is to maximise conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

by vmartinez

If your customer’s business objective is to maximise conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

Target return on ad spend (tROAS)
Target cost per acquisition (tCPA)
Budget bid strategies for conversions
Budget bid strategies for clicks

What’s the optimal window of time to review the performance of a Search Ads 360 campaign?

by vmartinez

What’s the optimal window of time to review the performance of a Search Ads 360 campaign?

One conversion cycle
Four conversion cycles
Two to three conversion cycles
Five to six conversion cycles

What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?

by vmartinez

What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?

Bulksheets
Conversions
Templates
Rules

Your customer, an advertising agency, wants to create automated rules in Search Ads 360 for all the campaigns associated with their agency – but they can’t see all their campaigns. What’s one reason why this might be happening?

by vmartinez

Your customer, an advertising agency, wants to create automated rules in Search Ads 360 for all the campaigns associated with their agency – but they can’t see all their campaigns. What’s one reason why this might be happening?

Some accounts are managed within manager accounts, and you have campaign access.
All accounts are managed within campaigns, and you have campaign-only access.
All accounts are managed within sub-manager accounts, and you have sub-manager account access.
Some accounts are managed within manager accounts, and you have sub-manager account access.