vmartinez

How will the Chrome and Android Privacy Sandbox APIs be used by ad tech companies, including Google Ads product offerings?

 

• Privacy Sandbox signals will be integrated along with other signals.
• Privacy Sandbox APIs will be the only signals that ad tech companies use in their products.
• All Privacy Sandbox solutions will be integrated by advertisers and publishers.
• Privacy Sandbox solutions will be used by ad tech companies as standalone products.

 

How do Google’s user privacy solutions help to deliver value to advertisers?

 

• By building user trust in brands, which influences the users’ willingness to share their data and purchase from the brand
• By instantly providing brands access to users’ personal data to drive incremental revenue
• By allowing brands to know which users consented to sharing their personal data with them
• By allowing brands to retarget individual users with personalised messages on a 1:1 level

 

What does the new data deletion feature offer businesses in Google Analytics 4?

 

• It offers the ability to delete negative reviews about their business within Google.
• It has the option to reject or approve the request from a user to delete their information from their database.
• It allows businesses the ability to submit a request to delete individual user data and be completed within 2-3 business days.
• It has the option to remove an individual user’s data or specific fields within a Google Analytics 4 property.

 

Which key levers would you recommend to strengthen user trust?

 

• Control, usefulness, personalization, and cross-site identifiers
• Transparency, security, control, and usefulness
• Security, usefulness, data collection, and cross-site identifiers
• Transparency, control, personalization, and data collection

or

• Transparency, control, personalisation and data collection
• Transparency, security, control and usefulness
• Security, usefulness, data collection and cross-site identifiers
• Control, usefulness, personalisation and cross-site identifiers

 

What are two key benefits of Google AI in a changing privacy landscape? Select two.

 

• Helps marketers collect first-party data resources used for their marketing initiatives
• Helps marketers understand performance when the path between ad interactions and conversions isn’t visible
• Helps marketers reach qualified audiences, even when some signals are limited
• Helps marketers to create 1:1 consumer insights profiles to increase consumer engagement

 

How does optimised targeting find new, high-performing audiences?

 

• It uses algorithms that collect data from the client’s landing page to find keywords that improve the quality score of the bid.
• It changes some of the campaign settings like Geo and language to offer a wider targeting for the audience.
• It builds on existing targeting inputs, including the client’s first-party data, whilst being powered by privacy-forward machine learning models.
• It uses Customer Match audiences from other accounts in the same category as the client, leveraging that information to find new users.