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Why is Smart Bidding a durable, privacy-safe solution?

 

• It’s an analytics tool that uses dozens of signals from how users interact with your website. It also enables segmenting users into value segments more effectively than rules-based segmentation.
• It’s a creative practice that follows all the new best practices for improving ad creative, such as including setting rotation to optimize to conversion, adding all the relevant ad extensions.
• It’s an attribution model that values the downstream impact of generic keywords (automatically bids up generic keywords that drive a lot of brand conversions).
• It’s a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction.

or

• It’s an analytics tool that uses dozens of signals from how users interact with your website. It also enables segmenting users into value segments more effectively than rules-based segmentation.
• It’s an attribution model that values the downstream impact of generic keywords (automatically bids up generic keywords that drive a lot of brand conversions).
• It’s a subset of automated bid strategies that use machine learning to optimise for conversions or conversion value in each and every auction.
• It’s a creative practice that follows all of the new best practices for improving ad creative, such as including setting rotation to optimise conversion, adding all of the relevant ad extensions.

 

While communicating about the Chrome and Android Privacy Sandbox, which of the two following statements would you use?

 

• Privacy Sandbox technologies aim to strengthen current tracking mechanisms and allow covert tracking.
• Privacy Sandbox technologies are developed through an open and transparent process.
• Chrome is working with a closed group of stakeholders across the web ecosystem to build and test Privacy Sandbox.
• Privacy Sandbox technologies are expected to evolve to continue to improve privacy and utility.

 

Your client has lots of repeat customers and would like your help to reach consumers who will drive the highest conversion revenue in the future. How would you recommend that they achieve their goal using Smart Bidding?

 

• Recommend that your client uses enhanced CPC, as these are the metrics of the future.
• Recommend that your client uses historical purchase data and optimise towards lifetime value (LTV).
• Recommend that your client adds smart creatives like RSA to campaigns and ad groups.
• Recommend that your client doubles down on lead generation efforts to drive new purchasers.

 

Your client would like to prepare for Chrome’s third-party cookie deprecation. Which two steps should they take? Select two.

 

• Build a durable infrastructure with site-wide tagging, Google Analytics 4 and Customer Match.
• Implement the Privacy Sandbox APIs into their website.
• Leverage Google AI with solutions like optimised targeting.
• Take a wait-and-see approach before making any privacy-centric plans.

 

Which two Google tagging infrastructures help clients to build durable first-party data?

 

• Consent mode
• Google Firestack
• Engaged conversions
• Site-wide tagging

 

What does the Chrome and Android Privacy Sandbox aim to achieve?

 

• The Privacy Sandbox proposes to maintain the status quo, but with far more control to opt out.
• The Privacy Sandbox proposes to use anonymized PII to target and measure user activity.
• The Privacy Sandbox proposes to re-create third-party cookie tracking methods.
• The Privacy Sandbox proposes to limit cross-site and cross-app user tracking on Chrome and Android.