vmartinez

Which of the following is a condition required for enhanced conversions usage?

 

• Must use conversions from Google Analytics or offline conversions as your conversion source
• Google Ads Conversion tracking as your conversion source
• Use Google Display Ads or Display & Video 360 (DV360) as the main ads buying platform.
• Must have email addresses and mobile numbers to match with Google logged-in data

or

• Google Ads conversion tracking as your conversion source
• Must have email addresses and mobile numbers to match with Google logged-in data
• Use Google display ads or Display & Video 360 (DV360) as the main ads buying platform.
• Must use conversions from Google Analytics or offline conversions as your conversion source

 

What’s a recommended way to build a privacy-safe, full-funnel marketing strategy?

 

• Start with a few mid-funnel tactics that will lead users to the lower funnel.
• Create a hypothesis strategy that will activate the tactics no matter which funnel you start from.
• Build a full-funnel strategy as recommended, then pare it down by removing the most inefficient tactics.
• Create an efficient set of bottom-of-the-funnel tactics to maximize ROAS.

 

Which strategy is recommended to encourage as many site visitors as possible to share their email?

 

• Include an email collection pop-up feature to improve chances of email collection.
• Use a single sign-on (SSO) tool like Google or Facebook Connect, which can increase the email sharing rate by 20%-40%.
• Adjust the landing page strategy and always place the email-sharing at the checkout page only.
• Prioritize more discounts through email, which increases the lifetime value (LTV).

or

• Use a Single Sign-On (SSO) tool like Google or Facebook Connect, which can increase the email sharing rate by 20–40%.
• Include an email collection pop-up feature to improve chances of email collection.
• Prioritise more discounts through email, which increases the lifetime value (LTV).
• Adjust the landing page strategy and always place the email sharing on the checkout page only.

 

Which of the following explains a heavy-up geo-experiment strategy?

 

• The treatment group budget is suppressed while the budget of the control group remains the same.
• The treatment group budget is increased while the budget of the control group remains the same.
• The treatment group budget remains the same while the budget of the control group is suppressed.
• The treatment group budget remains the same while the budget of the control group is increased.

or

• The treatment group budget is increased whilst the budget of the control group remains the same.
• The treatment group budget remains the same whilst the budget of the control group is increased.
• The treatment group budget remains the same whilst the budget of the control group is suppressed.
• The treatment group budget is suppressed whilst the budget of the control group remains the same.

 

What tool within Google Analytics 4 enables advertisers to model user journeys in the absence of observed data?

 

• Consent Mode
• Google Tag Manager
• Private mode
• Enhanced conversions

or

• Private mode
• Google Tag Manager
• Enhanced conversions
• Consent mode

 

If a client is looking to optimise for higher-value conversions, where should they start?

 

• By assigning equal values to every conversion that they see on their site
• By relying on Google’s machine learning to make predictions
• By using readily available values or even static or proxy values, such as average order value
• By setting a max. CPC limit on the strategy to ensure that the cost of the campaign is under control