vmartinez

If you wanted to unite all non-keyword related Google advertising into one automated cross product, which campaign type would you use?

 

• Video action campaigns to drive more conversions from YouTube
• Performance Max campaigns to combine the best-in-class automation technologies across bidding, targeting, creatives and attribution to help you drive growth in conversions and value
• App campaigns to drive consumers to download, take certain actions or increase their usage of your app at your target cost per download/action or your target ROAS
• Smart Shopping campaigns to drive e-commerce revenues at your target ROAS

 

Which Chrome and Android Privacy Sandbox API aims to measure campaign performance without third-party cookies?

 

• Protected Audience
• Topics
• Attribution Reporting
• First-Party Set

 

Why does Google continuously invest in the security of its consumer-facing products?

 

• To charge a premium for the products
• To increase loading speed of the products
• To collect data more easily through products
• To protect personal information and build user trust in products

 

Why are traditional methods of tracking becoming less reliable?

 

• Browsers such as Safari are increasing the ability for advertisers to use third-party cookies to track conversions.
• Users are less likely to use their digital devices due to the rise of ad blockers.
• Increasing privacy regulations and technological changes will limit using user data for measurement.
• Conversion window times have slowly increased over time, sometimes as long as 60 days.

 

Which of the following is an effective way to broaden your advertising strategy in a privacy-safe way?

 

• Advertising to users created manually based on marketing strategy segmentation
• Advertising to users on Display and YouTube randomly searching for keywords
• Advertising to users who are in market for your competitors’ products
• Advertising to users similar to your current high-LTV customers

 

How does conversion modelling benefit a client’s business?

 

• Helps clients to learn from the models by reverse engineering algorithms and building their own models.
• Ensures that the client’s measurement remains privacy-safe, whilst fueling more efficient campaign optimisation and bidding.
• Deprioritises users who have a lower reported performance to ensure that the campaign is optimised for strong performance.
• Helps marketers to identify people who are similar to their converters, so that they can reach the entire interest group.