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Google Ads Measurement Certification Exam Answers

Google Ads Measurement Certification Exam Answers

 

Exam URL: https://skillshop.docebosaas.com/learn/courses/14147/google-ads-measurement-certification

 

Questions:

  1. Which of the following describes the criteria for shop visits conversion tracking?
  2. What do marketing mix models show advertisers?
  3. What report can help show the duration between a user's first exposure and their subsequent conversion?
  4. What platform uses event-based data instead of session-based data?
  5. Which of the following is an estimate of how well your Google Ads account is set to perform?
  6. Which of the following can be used to describe enhanced conversions for leads?
  7. How can the power of Google's AI help advertisers?
  8. What does Google Analytics 4 refer to as interactions on a website or app?
  9. How can an advertiser set up enhanced conversions for web?
  10. What are the two types of optimisation? Choose two.
  11. How does the Maximise conversions bidding strategy work?
  12. What's an example of a campaign that fell short of its target goal?
  13. A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?
  14. What does it mean when ad campaigns are optimised by Google's AI?
  15. What are two capabilities of Google Tag Manager? Choose two.
  16. How does the enhanced cost-per-click (ECPC) bidding strategy work?
  17. Which of the following is the first step in setting up conversion tracking?
  18. In setting up the value of an online conversion action, what should you do?
  19. In what two ways can the Recommendations page in your Google Ads account help with campaign performance? Choose two.
  20. Which of the following describes the number of times that a unique user will see an ad over a given time period?
  21. How are incrementality experiments different from A/B experiments?
  22. How does data-driven attribution work?
  23. How would a digital marketing consultant describe the Google tag to a new advertiser?
  24. What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?
  25. A potential customer is looking to buy a new car. What activity suggests that they're in the awareness stage?
  26. A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what's likely causing this data discrepancy?
  27. A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?
  28. You've been hired as a consultant to help an online shop owner. You need to complete the implementation of conversion tracking tags into their website. How can Tag Assistant help you with this task?
  29. A business owner wants to use Google Ads to advertise their website. They're considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?
  30. A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?
  31. You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: 'restaurant tuscany', 'restaurant florence', '3-star restaurant florence' and '3-star restaurant abigaille florence'. The customer makes a reservation after clicking on your ad that appeared with '3 star restaurant abigaille florence'. Using the data-driven attribution model, what keyword would receive credit for the conversion?
  32. What's a requirement for implementing site-wide tagging?
  33. Which of the following explains why the conversion date might be different between Google Ads and Google Analytics?
  34. In terms of advertising, what's attribution?
  35. A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?
  36. Why might an advertiser use enhanced conversions for leads?
  37. If an advertiser uses Google's phone call conversion tracking feature, how are the calls tracked to their account?
  38. A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?
  39. Apart from conversion delay, what three additional factors influence conversion volume? Choose three.
  40. A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?
  41. A marketer added a conversion tracking tag to a landing page on their company's website. When analysing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?
  42. What's a benefit of importing Google Analytics conversions to Google Ads?
  43. A marketing analyst is analysing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?
  44. How should marketers evaluate their campaigns?
  45. How does experimentation contribute to a best-in-class measurement approach?
  46. What's the definition of a tag, as it pertains to digital advertising?
  47. What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?
  48. How are view-through conversions counted?
  49. Besides attribution, what's another method used to analyse the return on investment (ROI) for media?
  50. What's the practice that you'd want to use for turning marketing insights into action?

 

 

What’s a requirement for implementing site-wide tagging?

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What’s a requirement for implementing site-wide tagging?

 

  • Use just the image portion of the JavaScript.
  • Turn off auto-tagging in all your Google Ads accounts that are enabled for site-wide tagging.
  • Make sure that Google click identifier (GCLID) still works if using click trackers in the URL.
  • Make sure that the tag still works by loading it within another tracking tag, like Floodlight.

 

You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: ‘restaurant tuscany’, ‘restaurant florence’, ‘3-star restaurant florence’ and ‘3-star restaurant abigaille florence’. The customer makes a reservation after clicking on your ad that appeared with ‘3 star restaurant abigaille florence’. Using the data-driven attribution model, what keyword would receive credit for the conversion?

by

You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: ‘restaurant tuscany’, ‘restaurant florence’, ‘3-star restaurant florence’ and ‘3-star restaurant abigaille florence’. The customer makes a reservation after clicking on your ad that appeared with ‘3 star restaurant abigaille florence’. Using the data-driven attribution model, what keyword would receive credit for the conversion?

 

  • The conversion would be attributed to each keyword equally, therefore each keyword would share equal credit (i.e. 25% each) for the conversion.
  • The first keyword would be attributed with the conversion, therefore the first keyword would receive 100% of the credit for the conversion.
  • The last keyword would be attributed with the conversion, therefore the last keyword would receive 100% of the credit for the conversion.
  • The conversion would be attributed to each keyword proportionally, therefore each keyword would receive credit for how much it contributed to the conversion.

 

A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?

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A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?

 

  • It’s calculated by dividing the number in the conversions column by the total eligible interactions.
  • It’s calculated by dividing the total cost by the number in the conversions column.
  • It’s calculated by dividing the total conversion value by the total cost of all ad interactions.
  • It’s calculated by dividing the total conversion value by the number in the conversions column.

 

A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?

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A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?

 

  • Manual CPC
  • Viewable CPM
  • Enhanced impressions
  • Target CPA

 

You’ve been hired as a consultant to help an online shop owner. You need to complete the implementation of conversion tracking tags into their website. How can Tag Assistant help you with this task?

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You’ve been hired as a consultant to help an online shop owner. You need to complete the implementation of conversion tracking tags into their website. How can Tag Assistant help you with this task?

 

  • It creates the Google click identifier tag (GCLID).
  • It tells you which Google Analytics reports are incorrect.
  • It troubleshoots unverified conversion actions.
  • It automatically creates tag code snippets.

 

A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?

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A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?

 

  • An action that’s done in-store only and doesn’t require the customer to have interacted with your ad.
  • An action in which there are only conversions from browsers that don’t allow cross-site cookies.
  • An action in which a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site.
  • An action in which a customer sees and interacts with your ad, but then doesn’t complete a conversion on your site.