Google Ads Video Certification Exam Answers

If your marketing objective is to build awareness, what audience solutions should you consider using in your Google video campaign?

• In-market audiences and custom audiences
• Life events and in-market audiences
• Affinity audiences and custom audiences
• Affinity audiences and life events

Why is it a good idea to opt in to Google video partners when creating a Google video campaign for awareness?

• It’ll extend the reach of video ads to YouTube live streaming and Premieres.
• It’ll extend the reach of video ads to a collection of leading publisher sites and apps.
• It’ll give you access to engage with audiences on the YouTube mobile homepage.
• It’ll give you access to more engagement metrics to measure the impact of the campaign.

What action should you take when optimising a campaign to drive conversions faster?

• Set up the campaign to only engage with audience segments that have converted before.
• Track lighter actions to provide more signals to Google’s machine learning algorithms.
• Track only end actions to provide more accurate signals to our machine learning algorithms.
• Set up the campaign to engage with audience segments that have searched for your brand before.

You’re planning to run a Google video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behaviour. In addition to fundamental video metrics such as ‘Video played to’, which measurement solution should you use?

• Viewability with Active View
• Brand Lift
• Reach Planner
• Unique reach and frequency

You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?

• In-feed video ads
• Non-skippable in-stream ads
• Masthead ads
• Bumper ads

How should you approach your audience strategy when setting up a video action campaign to convert intent into action?

• Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
• Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
• Focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
• Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.