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Google Ads Video Certification Exam Answers

Google Ads Video Certification Exam Answers

 

Exam URL: https://skillshop.docebosaas.com/learn/courses/10336/google-ads-video-certification

 

Questions:

  1. Your goal is to increase purchase intent for your products. What type of Google video campaign should you use to achieve that goal?
  2. To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?
  3. You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals.Which three user trends on YouTube are valuable to communicate to your client?
  4. For your Google video campaign, you want to reach people who browsed similar websites to yours.What audience solution should you use?
  5. You're building a Google video campaign with the goal of growing consideration for your brand. What's the benefit of using video ad sequencing?
  6. You want to reach people based on their interests using your Google video campaign, but you're not looking to build or refresh audiences manually.What audience solution should you use?
  7. You're creating a storyboard for a video ad and you're optimising for view completions.Which of the following is a way to hook and sustain attention?
  8. The goal of your Google video campaign is to grow consideration. What should your bidding solution optimise towards?
  9. Why is it a good idea to opt into optimised targeting when creating a video action campaign?
  10. How should you approach creative effectiveness in order to boost performance of video campaigns?
  11. You're planning to run a video action campaign. How should you approach your measurement strategy?
  12. You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarise this trend to them?
  13. When making creative for a video action campaign, which best practice should you follow?
  14. Your goal is to increase retention and loyalty for your brand.What type of Google video campaign should you use to achieve that goal?
  15. How should you approach your audience strategy when setting up a video action campaign to convert intent into action?
  16. You ran a successful awareness campaign with a video ad that's 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?
  17. You're planning to run a Google video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behaviour. In addition to fundamental video metrics such as 'Video played to', which measurement solution should you use?
  18. What action should you take when optimising a campaign to drive conversions faster?
  19. Why is it a good idea to opt in to Google video partners when creating a Google video campaign for awareness?
  20. If your marketing objective is to build awareness, what audience solutions should you consider using in your Google video campaign?
  21. Which of the following captures how YouTube serves users, creators and advertisers?
  22. What video ad formats are optimised to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?
  23. You want to reach male users who are 35 to 44 years old with your Google video campaign. What audience solution should you use?
  24. You're running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales.What extension should you add to your campaign?
  25. You're planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?
  26. You work on the marketing team for an eCommerce business and you're looking to summarise the value of YouTube to the leadership team. How should you summarise the shopping trend to them?
  27. You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?
  28. You're creating a Google video campaign with 'brand awareness and reach' as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
  29. What do Insights Finder and Find My Audience help you do?
  30. You work for a creative agency making video ads for a client who's struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
  31. You know that mixing video ad formats is a good idea, but you aren't sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?
  32. You're planning to run a Google video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as 'Video played to', what measurement solution should you use?
  33. What two video ad formats are optimised for engagement and designed to help customers think of you first when they're looking to buy?
  34. How should you approach evaluating video action campaign performance to drive more conversions?
  35. What are the three primary benefits of Reach Planner?
  36. A business owner wants to set up their company's Google video campaign to make sure that people think about their brand in decision-making moments. What marketing objective connects to this goal?
  37. Of all video campaign effectiveness levers, what's the dominant driver of return on investment and the strongest on digital media?
  38. You're making a video ad with the goal of driving reservations for a tourism company on their website.Which of the following call to actions (CTAs) should you use in the ad?
  39. During media planning, what can Reach Planner help with?
  40. What's a benefit of using Google's video solutions to achieve your awareness, consideration or action goal?
  41. It's your first time running a video action campaign. What approach to bidding strategy should you implement for optimal results?
  42. You're planning to run a Google video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use
  43. You want to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand. What audience solution should you use?
  44. Which of the following accurately summarises the streaming trend that YouTube advertisers should understand?
  45. You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad's effectiveness?
  46. You know that mixing video ad formats is a good idea, but you aren't sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?
  47. Which of the following captures the four reasons creators choose YouTube?
  48. You're a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?
  49. You want to reach cooking enthusiasts with your Google video campaign.What audience solution should you use?
  50. You're planning to run a Google video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?

 

 

You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarise this trend to them?

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You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarise this trend to them?

 

  • Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
  • Advertisers with awareness goals should create short-form content that’s highly engaging.
  • Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
  • Focus on either long or short-form content, as using both creates an inconsistent experience.

 

You’re planning to run a video action campaign. How should you approach your measurement strategy?

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You’re planning to run a video action campaign. How should you approach your measurement strategy?

 

  • Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
  • Measure only complete offline conversions for a more accurate return on investment calculation.
  • Measure the full value with Google Ads conversion tracking and include lighter conversion events.
  • Measure only complete online conversions for a more accurate return on investment calculation.

 

How should you approach creative effectiveness in order to boost performance of video campaigns?

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How should you approach creative effectiveness in order to boost performance of video campaigns?

 

  • Start with all-new video ad creative that’s already working well for other platforms.
  • Continue running campaigns with existing creative and slowly introduce new variations.
  • Use research-backed creative guidelines and iterate with experimentation.
  • Run an experiment with existing creative and use whichever one performs best.

 

Why is it a good idea to opt into optimised targeting when creating a video action campaign?

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Why is it a good idea to opt into optimised targeting when creating a video action campaign?

 

  • It’ll remove users from your data segments who aren’t likely to convert.
  • It’ll help you reach audiences already familiar with your brand who are likely to convert.
  • It’ll remove audience solutions you’ve applied that aren’t driving conversions.
  • It’ll help you reach new and relevant audiences who are likely to convert.