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Grow Offline Sales Certification Exam Answers

Grow Offline Sales Certification Exam Answers

 

Exam URL: https://skillshop.docebosaas.com/learn/courses/13488/grow-offline-sales-certification

 

Questions:

  1. What is a geo-based experiment?
  2. In which of the industries could a business potentially benefit from Performance Max for shop goals? Choose three.
  3. You want to try out omnibidding, but there are certain categories that are offline only. What's the recommended omnibidding setup?
  4. Which method can you use to determine if an ad drove incremental results?
  5. What is incrementality?
  6. Which of these is a traditional offline advertising channel?
  7. When is it recommended to use a location extension over an affiliate location extension?
  8. When would you use an affiliate location extension?
  9. What's the recommended minimum frequency update for the local product inventory feed?
  10. You want to compare a manual bidding strategy against an omnichannel Smart Bidding campaign. Which method would help you test this strategy?
  11. You own a small bike shop and want to learn about your customers' journeys between an ad engagement and an in-store visit. What metric should you use?
  12. The Chief Marketing Officer (CMO) at a large retailer is looking to modernise the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things that the CMO should do when creating a holistic online-to-offline strategy? Choose three.
  13. What are the three offline sales approaches? Choose three.
  14. Which location data source requires you to set up an account and link it to Google Ads?
  15. You work on the shop marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget that they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?
  16. What campaign objective would you set when creating a Performance Max for shop goals campaign?
  17. There's an upcoming weekend sale that you want to promote using creatives. What would you recommend?
  18. You work at an agency that manages several large retail accounts. One account is a retailer who owns shops and wants to grow online and offline sales. The client isn't sure how their Business Profile, Merchant Center and Google Ads accounts work together and asks you for clarification. What should you tell them?
  19. What engagement is reported as local actions?
  20. What may happen if you optimise towards online conversions only?
  21. Which two of the following are requirements to report shop visits? Choose two.
  22. Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?
  23. What's a priority for the shop marketing or traditional marketing team?
  24. What's the benefit of picking up later?
  25. How do you calculate how much a shop visit is worth to your business?
  26. What is one automation tool that helps to optimise online and offline shoppers?
  27. What's a key benefit of Performance Max for in-store goals?
  28. What's the purpose of Google Merchant Center?
  29. What information is displayed using location extensions linked through a Google Business Profile?
  30. What attribute is required in a local product inventory feed?
  31. What's an action that omnichannel customers take when deciding to make a purchase?
  32. What non-Google Ads signals are used to model shop visits?
  33. Besides shop visits, what's another input needed to measure shop sales?
  34. What is the recommended budget and time to run your Performance Max for shop goals campaign?
  35. What's the benefit of local inventory ads?
  36. When might you use an omnichannel shopping campaign approach?
  37. In which two ways is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two.
  38. What manual input will you need to provide when setting up a Performance Max for shop goals campaign?
  39. How are shop visits measured?
  40. When a shop visit happens, the data is validated through a panel of users who volunteer to participate in Google Opinion Rewards. How many users volunteer?
  41. You run the marketing for a small retailer with an existing e-commerce business. They're expanding to 20 shops within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?
  42. You recently launched a new line of organic protein bars with the plan to sell the bars at a popular large supermarket. What extension should you use when setting up your Performance Max for shop goals campaign?
  43. What's one way that you can engage with your team when developing an online-to-offline strategy?
  44. While Performance Max uses machine learning models to optimise many features, which three features will you still need to add manually? Choose two.
  45. What are three Smart Bidding strategies that can help you to optimise offline conversion actions? Choose three.
  46. You own a local clothing shop but don't have a product-specific landing page, which is required to run on local inventory ads. Which feature will allow you to advertise your products on local inventory ads?
  47. What's a control group?
  48. In which scenario would you use a shop-centric approach?
  49. What's one recommendation for setting up a Performance Max for omnichannel goals campaign?
  50. After you upload the local product inventory feed and set a feed schedule, what should you do next?

 

 

How do you calculate how much a shop visit is worth to your business?

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How do you calculate how much a shop visit is worth to your business?

 

  • (Online purchase rate) x (in-store average order value) = Shop visit conversion value
  • (in-store average order value) x (Online purchase rate) = Shop visit conversion value
  • (In-store purchase rate) x (In-store average order value) = Shop visit conversion value
  • (In-store average order value) x (In-store purchase rate) x (online purchase rate) = Shop visit conversion value

 

What’s the benefit of picking up later?

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What’s the benefit of picking up later?

 

  • Lets you promote products that aren’t currently available in-store, but that can be available for click and collect in a few days.
  • Lets you show products that are available for pick-up outside your shop
  • Lets you show products that haven’t been released yet
  • Lets you show products that are displayed in your shop but are not available for immediate purchase

 

Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?

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Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?

 

  • Encourage customers to shop in your preferred channel
  • Meet customers wherever they’re at in their digital shopping journey
  • Create a separate marketing strategy for online and offline channels
  • Find different offline advertising channels to reach your customers