Questions

You’re planning to run a Google video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behaviour. In addition to fundamental video metrics such as ‘Video played to’, which measurement solution should you use?

 

• Viewability with Active View
• Brand Lift
• Reach Planner
• Unique reach and frequency

 

You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?

 

• In-feed video ads
• Non-skippable in-stream ads
• Masthead ads
• Bumper ads

 

How should you approach your audience strategy when setting up a video action campaign to convert intent into action?

 

• Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
• Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
• Focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
• Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

 

Your goal is to increase retention and loyalty for your brand.What type of Google video campaign should you use to achieve that goal?

 

• Product and brand consideration
• Online sales
• Brand awareness and reach
• Lead generation

 

When making creative for a video action campaign, which best practice should you follow?

 

• Communicate multiple messages
• Repeat what you’re offering
• Communicate the offer at the end
• Repeat your call-to-action

 

You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarise this trend to them?

 

• Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
• Advertisers with awareness goals should create short-form content that’s highly engaging.
• Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
• Focus on either long or short-form content, as using both creates an inconsistent experience.