Questions

You’re planning to run a video action campaign. How should you approach your measurement strategy?

 

• Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
• Measure only complete offline conversions for a more accurate return on investment calculation.
• Measure the full value with Google Ads conversion tracking and include lighter conversion events.
• Measure only complete online conversions for a more accurate return on investment calculation.

 

How should you approach creative effectiveness in order to boost performance of video campaigns?

 

• Start with all-new video ad creative that’s already working well for other platforms.
• Continue running campaigns with existing creative and slowly introduce new variations.
• Use research-backed creative guidelines and iterate with experimentation.
• Run an experiment with existing creative and use whichever one performs best.

 

Why is it a good idea to opt into optimised targeting when creating a video action campaign?

 

• It’ll remove users from your data segments who aren’t likely to convert.
• It’ll help you reach audiences already familiar with your brand who are likely to convert.
• It’ll remove audience solutions you’ve applied that aren’t driving conversions.
• It’ll help you reach new and relevant audiences who are likely to convert.

 

You want to reach people based on their interests using your Google video campaign, but you’re not looking to build or refresh audiences manually.What audience solution should you use?

 

• Life events
• Custom audiences
• Affinity audiences
• Infinite taxonomy audiences